Golf Marketing Posts
In 2 days I will have been on Twitter for 7 years! Wow…I had no idea I've been a twit for that long (that's what many people called peeps like me back then). I can't say I blame them.
I really didn't remember why I joined, other than I Read More
In today's hyper-connected social world, the importance of having a website is a no-brainer for businesses of all types and sizes. But it's amazing to me how many companies pop up some brochure-ware online and think that just because they built a website, customers will come a'calling. Nothing Read More
There has been much snarling, weeping and gnashing of teeth in the golf industry over millennial madness. How can these smart and tech-savvy Gen Y guys and gals NOT love a game that has attracted their ancestors for centuries? I decided to find out…#187867068 Read More
A couple of weeks ago, I wrote about how golfers are socially engaged, but many golf courses are not. The same is sadly true for small businesses in general — their customers and prospects are all over social media, but they, at best, play lip service to it. Read More
A few years ago the National Golf Foundation performed research to find out how engaged core golfers were in digital and social media. The results of its study clearly indicated that “core golfers” are very active in social media. So why aren't golf courses taking advantage of the Read More