Monthly Archives: January 2013

Après Golf on Maui

The tropical paradise that is Hawaii’s island of Maui is a well-known golfer’s dream destination. And make no mistake about it, this golfgal and guy have had our share of “Sweet Swinging'” amongst the palms and coconuts. Beaches  Where does one begin? There are so many gorgeous ones that it is often hard to decide where to plant your umbrella. ... Read More »

Can Crowdfunding Work for Golf?

Imagine being PAID to PLAY two terrible rounds of golf, missing the cut and still walking away with $3M. Imagine being PAID to PLAY brand spanking new Nike clubs for $250M, and after only 18 holes giving up on them and switching back to a competitor’s brand. Now imagine you are trying to play on the mini tours in the ... Read More »

Don’t let breaking putts on Maui break you

In the 1989 fantasy-drama, Field of Dreams, the prophetic phrase, “If you build it, he will come.” was born. And for the last dozen years, it  has been bastardized into many forms.  In my product marketing world, I am reminded of this adage far too often.  Software engineers often believe, “If we build it, they will come” (“They” being customers).  ... Read More »