PGA

The 5 P’s of Ryder Cup Fever

As a marketing consultant I am always referring to the 5 P’s of a good marketing plan/campaign in my work: Product, Price, Place, Promotion and People. But when Ryder Cup Fever hits me as strongly as it has this year, I’m thinking more about these 5 P’s: Passion Pride/Patriotism Players Pairings Pressure Passion Is there any event in golf that ... Read More »

Golf’s Future Suddenly Looks Brighter

Last month the 2011 RBC Canadian Open (often referred to as “one of Major quality”) was a showcase for Vancouver, the Shaughnessy Golf and Country Club and many of Canada’s future golf stars. It was a weekend of great shots, good shots and good enough shots for 5 of the 17 Canadians in the field who made the cut, while many ... Read More »

For The Love of Golf

In my writing and travels I have met a lot of interesting people including tour professionals, coaches, resort managers/directors and of course, passionate golfers.  At this year’s US Senior Men’s Open, that tradition continued, where I was delighted to meet a fellow golf fan who not only loves the game, but lives and breathes it too – Mark Fennell from ... Read More »

Feel at “home” away from home at your next PGA event

The Olympics are only a few days away and Vangroovy is buzzing! Okay, they have to truck snow to Cypress Mountain for the snowboarders (it’s been so warm, there’s no snow up there), but other than that, things are moving along pretty smoothly. Hmmm… maybe not so smoothly for some folks who thought they would be floating pretty on the ... Read More »

Golfers just keep on giving (and not just on tour)

You can always tell when the golf season is winding down. First, Tiger is no where to be seen. Second, the defending champions for the final 5 tournaments of the season are the people we haven’t seen on a leaderboard in the last 6 months and, Third, we have tournaments named after charities and celebrities. Like this week’s Justin Timberlake ... Read More »

Meet Big Break Scott Yancy III and then watch him take off!

You know, I’ve been blogging for a while now. And in this virtual world in which I live, I never know who’s reading what I write…if anyone. So, people ask me why I do this and I just say…”I write because I love writing; I write about golf because I love golf.” It’s really as simple as that. But it’s ... Read More »

Hair Ye, Hair Ye – PGA Tour can’t cut it!

A week or so ago, I read a good article from Garry Smits of the Florida Times-Union that joked about the PGA Tour cracking down on grooming – not of greens, but of golfers. I have to say that I had mixed feelings about this whole issue when I read about it. Although Charley Hoffman’s tresses do not appeal to ... Read More »