Jack Nicklaus once said, “Golf is game of respect and sportsmanship; we have to respect its traditions and its rules.”
It’s hard to argue with the Golden Bear, but some golf businesses are taking “respecting golf’s traditions” a little too far when it comes to marketing their products and services. And it’s hurting them…badly.
Golf marketers are often stuck in their traditional marketing world because in the past it worked. Today…not so much.
The good news is that the fundamentals of marketing have not change, just as the fundamentals of a good golf swing haven’t really changed much in the past 30 years.
What we need to do in marketing our golf businesses is to embrace its new technologies: responsive web design, social media, content marketing, mobile, influential marketing, Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
It’s not rocket science, but it can be confusing. So if you need a little help kick starting your golf marketing in this hyper-connected, digital age, check out my Kick Start Program and browse through my portfolio of clients and work. Then let’s talk.
Let me help you build and execute a marketing plan that exploits the power of today’s technology to drive your golf business to success without breaking the bank.